Competitive pricing is a strategy where businesses set prices based on market rates and competitor strategies to attract customers, gain a competitive edge, and maximize profitability, involving factors like cost, demand, and perceived value.
Consultative selling is fundamentally anchored in deep discovery and empathy. The seller's role evolves into that of a strategic advisor, shedding traditional sales pitches for in-depth conversations that reveal clients' underlying issues, goals, and aspirations.
A sales cycle is a series of stages that a salesperson follows to convert a potential customer into a buyer. It begins with initial contact and spans to the final sale, forming a repeatable and systematic process for closing deals. This sequence is vital in streamlining sales strategies and measuring performance across various metrics.
Customer collaboration is about creating partnerships with customers, fostering open communication, and focusing on long-term mutual benefits rather than just short-term gains.
